Sunday 17 July 2011

Matching Shoes, Bags and Sunglasses





An amazing thing about big labels is that they produce cohesive collections of accessories that could be matched perfectly. There is a big truth behind the idea - marketing. Brand awareness to be exact. The more consistent the brand is with using the corporate colors, patterns and logo, the more recognizable they will be among consumers - even those who are not fashion forward. In fact, many luxurious labels target customers who are not all that fashionable, but they have money. Why, well, because many people who can really afford Gucci purse may be very busy making money, not following fashion trends. But when walking into the store to buy a gift or a treat, such people, again very busy, will naturally be drawn to labels they recognize.


The most consistent corporate branding used on products are Luis Vuitton. Other close followers are Gucci and Coach. Dior, Chanel, Prada and the rest like experimenting, however in the past couple of years started to recognize the power of consistent branding and made entire collections that share same logo elements at least.


Matching shoes, bags and sunglasses is a pure joy. You can wear them separately or all together and make heads turn in your direction. Wow! You are a Gucci girl, some would say. Tell me if this is not a compliment. Also, you can work on creating your brand sets by pairing some of the clothing with the accessories from the same company. Here is our try:

Match Gucci



Gucci Vintage Web $995Gucci Interlocking Ballerina $425Gucci 3162 $176


Match Dior





Dior Gaufre $3300Dior Biker Boot $1225Dior Coquette 1 $245


Match Valentino





Valentino 2011 $2,695Valentino Patented Studs $725$187


Match Roberto Cavalli




Roberto Cavalli Clutch $468Roberto Cavalli High-Heeled Sandals $434Roberto Cavalli RC573S

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