Big brands have finally figured a way to free advertising. I think Karl Lagerfeld from Chanel was among the first with his The Tale of Fairy short film to use YouTube film for fashion advertising.
Raf Simons is getting a pressure from his new role at Dior and set his director's skills to work with Secret Garden 2 - Versailles. One can only imagine what film is about as it only features girls, some are very skinny, some are half naked, and some with shawls over their faces instead of sunglasses.
Shawl I think is a lost opportunity to feature Dior eyewear, but Ok, idea is creative.
Here is a teaser:
