Minimalism, gender neutrality and simple tailoring are the main trends of the current season. This is reflective of slowly recovering economy, struggling working class that once was part of wealthy and generally less demanding youth that shop less often than 5 years ago, shop more online and value comfort over quality. White color has risen to the new top as illustration of beauty and purity that is still a value of today’s relatively peaceful society.
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White on color, white on white, clear white is a well followed through trend in designer eyewear. Historically black and dark colors were preferred for both sunglasses and eyeglasses as they add desired definition, hide certain face imperfections and create an image of "smart". White looks more couture and unusual. But, who will argue that it actually looks cool.
White Sporty
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| Carrera Champion L/S | Prada PS 04MS | Oakley Batwolf |
Retro White
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| Ray-Ban RB2140 Wayfarer | Prada PR 27LS | John Galliano JG0007 |
Extravagant White
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| Just Cavalli JC324S | Prada PR 05NS | John Galliano JG0001 |
Prescription White
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| Bvlgari BV4034B | Prada PR 11NV | Just Cavalli JC0180 |
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